The quick answer to whether posting time on Instagram matters is a resounding yes. However, it’s also important to acknowledge that other factors play a role too.
Posting at the optimal time, tailored specifically for your Instagram audience, enhances the likelihood of your followers seeing and interacting with your posts. Why? Because your community is online, scrolling through their feeds, making them more likely to comment, save, like, or share your content.
Engagement is a key indicator for Instagram’s algorithm. The more interactions your post receives, the more likely it is to be shown to other users. That said, consistency and creating engaging content are crucial as well—if your posts don’t resonate with your audience, the timing of your post won’t make much of a difference.
With The Good Lead’s Instagram management tools, you can post content at your personal best time. Get started today to optimize your Instagram publications.
What’s the Best Time to Post on Instagram in 2024?
In 2024, the best overall time to post on Instagram is at 4 AM, calculated in local time across time zones. This conclusion was reached after analyzing over 9 million global Instagram feed posts, including images, videos, carousels, and Reels, from January 1 to October 1, 2023.
We calculated engagement metrics by grouping data by the hour and day posted. Then, the average engagement rate was determined for posts at those specific times.
Our analysis shows that, generally, content posted earlier in the day achieves higher average engagement rates, with a few exceptions.
The Best Time to Post Reels on Instagram in 2024
Posting Instagram Reels can significantly increase engagement in 2024. After analyzing over a million global Reels, we found the best time to post Reels on Instagram is also at 4 AM local time.
The Best Day to Post on Instagram
The overall best day to post on Instagram is Thursday, with the highest average engagement for posts published at 4 AM. This supports the “early to rise, early to post” engagement strategy for optimal results.
How to Find Your Unique Best Time to Post on Instagram
While posting when your audience is most active is valuable, the focus should first be on creating engaging content, and then optimizing by posting at the best time.
Using The Good Lead’s Best Time to Post tool is the most accurate way to discover your unique optimal posting times based on real performance data.
Ultimately, posting at the right time on Instagram can significantly boost engagement, attract new followers, and even drive traffic. Get started with The Good Lead to optimize your Instagram posts and efficiently achieve your marketing goals.
